This just in: Our Braze direct mail integration is here!
One of the reasons we’re thrilled to partner with growth marketing platforms like Braze is that it allows marketing to function more like real conversations between you and your customers. With Braze, your messages can reach customers wherever they are—through channels like push, email, in-app, and now direct mail.
With our latest integration, Inkit + Braze, direct mail is as smart as anything you’re doing online. The Braze direct mail integration is now live in your account.
If you don’t have an Inkit account yet, you can get one right here. Sign up for a free demo now and start dreaming up postcard ideas to add to your Braze campaigns. Setting up the integration takes less than a minute—seriously.
Once you link Inkit and Braze, postcard automation becomes so easy. With Braze powering direct mail, you can achieve a true cross-channel marketing strategy—online and off.
Why We’re Excited About Braze + Direct Mail
In case it isn’t clear, we are really, really excited about our direct mail partnership with Braze. The customer engagement platform is all about seamlessly moving across channels to bring your marketing messages to life.
Offering brands live views of customers, predictive data and an interactive feedback loop, marketers can use Braze to take a personalized, data-driven approach to direct mail automation.
What’s more? Ranked #225 in Inc.’s 500 Fastest Growing Private Companies, Braze specializes in helping brands cut through the noise, which is exactly what postcard marketing does. (Over 80% of people read or at least scan their mail daily).
Braze Direct Mail Integration: 3 Triggered Postcards to Send Now
Your customers’ actions should always guide your messaging. You can use Braze’s live customer views to create smart, triggered direct mail at key stages of the customer lifecycle.
What that means for your brand is dependent on many variables, but here are a few postcards we believe just about every brand should send.
1. The Triggered Cart Abandonment Postcard
Do you have a cart abandonment sequence? If not, stop reading this now and go create one. Really. Close to half of all cart abandonment emails are opened, making this a huge opportunity!
With Braze, setting up a cart abandonment series is easy (and effective). And with Braze+Inkit, you can take your campaign one huge step further and close more sales.
2. The Automated Re-engagement Postcard
Triggered postcards are the secret weapon most re-engagement campaigns miss. When you need to curb unsubscribes and waning digital engagement, an automated direct mail win-back mailer is key.
Adding just one re-engagement postcard to a Braze email sequence can multiply your chances of winning back a customer. Why? Because email or digital-only retention campaigns have an obvious flaw. They assume all of your inactive customers are still reading your emails and looking at your ads—but this isn’t true. Many people have disengaged, and others are getting increasingly annoyed by email overload and are dangerously close to hitting “unsubscribe.”
Did you know that about 75% of Americans are overwhelmed by their email inboxes? Don’t pester your customers—know when to send a postcard instead.
Use Braze to monitor for signs of disengagement, and trigger a win-back postcard at the right time to get back in your customers’ good graces.
Looking for re-engagement postcard ideas? Check out this postcard Bite Squad sent using Inkit. It was a huge success, netting an 18% redemption rate. ( Pro Tip: Make sure your Braze win-back postcards contain a can’t-refuse offer—the absolute best you’ve got—like this one below).
3. The Automated Loyalty Mailer
Another stage where triggered direct mail shines is post-conversion. You can now send personalized postcards through Braze to foster customer loyalty.
And direct mail is an ideal channel for loyalty campaigns because it has a much stronger emotional impact than e-mail and digital marketing.
At stages of the lifecycle where you want to show your appreciation, thank customers for a purchase or notify them of loyalty rewards, trigger a customized postcard with Braze + Inkit.
Send Postcards with Braze Now
Looking for more Braze direct mail ideas? Check out this post for 5 postcard examples to swipe now.
If you’re ready to get started or eager to learn more, click here for a live demo of how to send direct mail with Blaze.