Marketing Automation

5 Reasons To Outsource Transactional Direct Mailing

Although the Internet and digitization rule the world, print and mail services still matter. We got used to treating them as a burden and tiring chore that takes a lot of time and resources. But what if customer relationship management can be automated? Moreover, what if mailing can help to develop and promote your business?…

Read More

3 Rules for Becoming an Agile Marketing Team

Happy customers make for happy marketers. At this point, you’ve been bombarded by steady streams of articles and influencers stressing how crucial customer experience is. And they’re not wrong! Awesome customer experiences are the new proving grounds for marketers. At Iterable’s recent Activate 19 conference, we shared three big marketing movements we’ve observed in the…

Read More

What Is Progressive Data Management?

In a world full of more information than ever before, we need data management more than ever before. Progressive data management is a way to do just that, but what exactly does this term mean when it comes to direct mail? Essentially, progressive data management is much more than a buzzword thrown around across industry…

Read More

3 Direct Mail Marketing Takeaways from Iterable’s Benchmark Report

Marketers know creating a unified customer experience, online and off, pays. We see it time and time again—cross-channel marketing campaigns deliver the strongest returns. But how many marketers are really utilizing cross-channel tactics to the full effect? And what are the best practices when it comes to cross-channel marketing? Where are the opportunities? Leading growth…

Read More

4 Essential Offline Marketing Tactics for E-Commerce

Most e-commerce marketers focus on digital marketing for obvious reasons. Everything from email automation to social media marketing to SEO is in the e-commerce marketer’s wheelhouse. But to gain a competitive edge, you need to go where few e-commerce marketers are willing to go—offline. So many e-commerce brands dedicate their entire marketing budgets to Internet…

Read More

Are Your Personalization Plans Within the Context of the Customer Experience?

Editor’s Note: We asked Mike at Sailthru to help us understand the difference of segmentation and personalization, and how we can implement those strategies with automated marketing platforms and a cross-channel approach. Here’s what he had to say. Sailthru strongly believes that personalization is a key business strategy. However, when we surveyed marketers in the…

Read More

5 Tips on How to Use Direct Mail for Customer Reactivation

If you’re not using direct mail for reactivation, you’re missing a major opportunity. As the top performing direct response channel, direct mail isn’t just for acquisition anymore—postcards can actually help you win back former customers. We’ve seen direct mail reactivation campaigns yield 18% redemption rates and a 60% lift in revenue. When is the last…

Read More

Guest Post: Achieve Omni-Channel Relevance at Scale With Iterable & Direct Mail

Modern growth marketing is all about attracting and retaining more engaged customers by building immersive, personalized experiences across all channels, including direct mail, email, web, mobile and social. Today’s marketing leaders are moving toward a highly integrated omni-channel approach to drive true relevance with their audience. In fact, brands that use omni-channel marketing techniques achieve…

Read More